We Start With Data
We connect internal and external data sources for the purpose of building data equity and to best inform our customer centric approach to marketing. Because the better you know your customers, the better you can support and delight them.
Trust and usefulness are the cornerstones of JBA data equity. Our insight and solutions are derived from a combination of mathematics, algorithms and machine learning which best inform decision making and customer experience design.
The reporting frameworks we create provide strategic and tactical advantage. Multiple sources and methods are brought together to uncover influences and barriers across prospect and customer segment journeys. When sharing this information we consider when, how and to whom the data and insight are disseminated to ensure it is both understood and actionable.
We Then Personalise the Experience
Category & Channel
We use both customer and transactional data to provide better product, shopping or self service experiences. Our data and marketing services tie directly into our clients own processes for practical, well informed and profitable outcomes.
Communications & Media
We deliver targeted messaging, content and functionality with a view of building trust and brand engagement. Connected behavioural data allows us to establish flexible communications systems which best service the customer across touch points through decision making, adoption, self service and support experiences.
Price and Promotion
We know when to and when not to incentivise a transaction. The insight acquired through our data services informs how and when customers are presented with product cross-sell, up-sell and conversion offers for best possible volume uptake and profit.
Be it over the course of a relationship or within a project our agile methods iteratively connect strategy to data equity building and customer experience planning.
The client partnerships we establish progress toward a revenue on achieved results (ROAR) model. This type of success is enjoyed when key data maturity milestones are achieved by client and such a relationship is therefore possible.
Our strategic engagement is unique to the resources, processes and cultural attributes of our clients business. With all strengths and gaps fully understood we align with existing processes to ensure our initiatives are understood and owned by the business. We approach and measure strategic success knowing that the business and brand both measurably benefit from a customer focussed strategy. Client preparedness and capability is assessed at the strategic level as both rely on certain skillsets, processes and resources to be in place before full breadth of benefits can be fully realised. It is at this point where change management and dependencies are factored in and considered within the various plans.
Solution and Experience Delivery
Our agile engagement streams focus on immediate wins, capability building and optimisation. Each stream begins at the same time and work together to deliver along a timeline and to be flexible enough to respond to new insight and change of needs. The typical delivery framework finds us working within our clients own agile methodology and will often include our management of client’s own resources and partners to ensure both rapid and high quality delivery.
Optimisation and Continual Improvement
Once the in-market behavioural and survey data are significant in terms of breadth and volume we look to commence the optimisation process. Over iterations experiences are refined and additional capability is introduced. While we always work to the strategy the various plans with the strategy are iteratively evolved to include new understandings and to respond to new business needs. To gauge success and steer change we adopt formal quarterly reviews and monthly alignment. It is here we look to the strategic reporting framework for refined insight and direction.